The Cannabis Influencers: Emily Leung of Ohai

“I love being creative and coming up with ways for people to elevate their cannabis experience”

Leung

"I love being creative and coming up with ways for people to elevate their cannabis experience and using these connections to create a community of like-minded people, the modern-day stoner," says Emily Leung. Photo by Ohai.

0

Vancouver’s Emily Leung got into the cannabis-accessories business because she saw an underserved demographic. Specifically, she felt that, aesthetically speaking, existing brands failed to address the needs of those looking for an elevated experience.

In order to address that gap, Leung founded Ohai. The company sells joint rings, grinders, crystal pipes, and other stylish products through its website.

Leung says the brand had its genesis about a decade ago. At the time, she was working in a high-stress job, so she began smoking cannabis to help quell her anxiety.

“I was working at an ad agency in brand marketing so I understood the value of creating a brand—to curate a unique experience that would resonate with the consumer and to build a community of like-minded people,” Leung told CannCentral in an April interview. “The light bulb went off. I realized that cannabis brands at the time weren’t fulfilling this need, or it only showed up in a certain way and alienated others. This inspired me to create something that didn’t exist quite yet and that’s how the seed was planted.”

Eventually, that seed grew into the idea for a new business venture. In 2018, the budding entrepreneur launched Ohai. Leung characterizes her target market as the “modern day cannabis consumer…sophisticated, style-conscious, and aesthetically aware”.

My first experience with cannabis

“I was in high school and learned really quickly what it meant to hot box.”

My favourite weed-related memory

“I’m living it right now.”

Why I do what I do

“I love being creative and coming up with ways for people to elevate their cannabis experience and using these connections to create a community of like-minded people, the modern-day stoner.”

One thing I would change about the cannabis industry

“Update regulations so brands can have more liberty to be creative with their marketing and messaging, which would empower the consumer with brand recognition and purchase decisions.”

Something everyone should know about cannabis

“It’s not going anywhere.”

Follow Emily Leung and Ohai on Twitter and Instagram. (And while you’re at it, follow CannCentral on Twitter and Instagram, too.)

Discussion


  • Gina October 1, 2020 08:50 PM

    Do you? I like this girls ideas…I am still a proponent of decriminalization over legalization…still prefer to buy from my old dealer rather than the dispensaries…they’ve raised the prices that have been the same since 1969 when I started smoking…I hate the idea that they will do the same with mushrooms…WHAT THE HELL, once again GOVERNMENT INFILTRATES A SYSTEM of governance that already existed and maintained itself and they want to domesticate it. I hate that about kkkanada, they did it to
    indigenous, my people too!

Leave your opinion for the editor...We read everything!

Your email address will not be published. Required fields are marked *