Red Market Brand promotes economic reconciliation through Indigenous cannabis

The First Nation-owned and –operated project works with Guelph, Ontario craft producer Royal City Cannabis Co.

Red Market will bring a full line of products in the fall. wildpixel/Getty Images


A First Nations-owned and –operated cannabis project launched on June 21, coinciding with the celebration of National Indigenous Peoples Day.

Red Market Brand aims to create a network of Indigenous producers across Canada, and bring cannabis products to the market.

The Ontario company expects to bring a full line of products in the fall.

Red Market seeks to promote economic reconciliation between Indigenous people and the rest of the country through cannabis sales.

Online, Red Market provides the following discussion of what economic reconciliation means:

“Economic reconciliation is for all peoples in Canada. It seeks to engage an entire community in an inclusive process of developing shared understanding and agreed-upon values. All people have an opportunity to learn from each other.

“Economic reconciliation builds upon local heritage and positions communities within broader contexts. The benefits of economic trade at regional and international levels are widely recognized. Economic reconciliation builds on local strengths to forge strong paths within a larger community.

“Economic reconciliation employs a holistic view of prosperity. Material prosperity is an important dimension of prosperity. However, material wealth, including how it is generated and spent, is placed within the context of community wellbeing and values.”

A media release names Isadore Day and Christian Sinclair as founders and leaders of Red Market Brand.

Day is a former Chief of Serpent River First Nation. Sinclair, for his part, is an Onekanew (Chief) for the Opaskwayak Cree Nation.

“Our long-term goal is to establish a national network of First Nation licenced producers who will supply Red Market and other First Nation cannabis products – all approved by Health Canada,” Day said in the media release.

The release indicates that Red Market will present its first products in partnership with Royal City Cannabis Co., a certified craft producer in Guelph, Ontario.

“Our vision and values fully align with that of Red Market in terms of creating Indigenous inclusivity in the cannabis industry, the need for economic reconciliation, and respect for the environment and our duty as stewards,” Royal City founder and CEO Mike Abbott said in the release.

Follow Carlito Pablo on Twitter at @carlitopablo

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