Three in five people who visit cannabis dispensaries are first-timers

But according to Zenreach Walk-Thru data, only 40 per cent are repeat customers

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When it comes to retail weed, a lot of customer behaviour is still unclear. But a report released last week found that three out of five people who visit a dispensary in the U.S. are doing so for the first time. 

But according to Zenreach Walk-Thru data, only 40 per cent are repeat customers. The study also found that customers visit approximately once a week. 

What to make of that statistical line? On the one hand, it’s apparent that the industry is attracting a lot of newcomers. On the other, it’s somewhat concerning that less than half of all customers are motivated to come back. 

 

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