South Park has taken aim at the suits encroaching on corporate weed.
The long-running, raunchy cartoon has singled out Los Angeles dispensary chain MedMen in a new video. But it turns out, MedMen is actually cool with it – although, it’s not clear they get the joke is on them.
“I’m humbled by South Park’s parody,” Adam Bierman, MedMen’s CEO, said in an interview with Forbes. “We’ve always said in order to mainstream marijuana, in order to build the mainstream cannabis brand, in order to be open and welcoming enough for the cannabis users of tomorrow, you’ve got to become relevant. That’s what a brand is.”
MedMen came into South Park’s sights after a Spike Jonze-directed ad spot produced for the company entitled The New Normal. It traces the storied history of weed in the U.S. from George Washington growing his own hemp to the pitfalls of prohibition.
But it’s not clear that MedMed gets South Park’s parody. The video doesn’t pull any punches, taking shots at “young, corporate banker types… as they try to turn God’s green miracle into an easy buck for themselves.”
South Park’s version also notes that weed companies “even hire fancy Hollywood directors to make them look all hip and cool. But you know what? F**K those guys.”
Maybe if companies like MedMen donated some of their profits to righting the wrongs of prohibition we’d be getting somewhere.