John Legend and Casper Mattress are partnering with a CBD company to help you sleep
What happens when you smash two pieces of pop culture miscellanea together these days? A CBD company pops up.
By Kieran Delamont
If you’re like most adult North Americans, you’ve heard a podcast with a Casper Mattress ad stuck in the middle.
You’ve also probably heard of a guy named John Legend, who has had a hit song or two. And what happens when you smash two pieces of pop culture miscellanea together these days? A CBD company pops up.
The two are teaming up with the CBD company PLUS to sell a variety of CBD gummies that, basically, help you sleep. (If you’re at all like me, John Legend’s crooning does the trick, but I digress.)
An exec from Casper says the company is “always exploring new ways to improve sleep across the entire sleep arc — from sunset to sunrise,” which now includes literal sleep drugs to augment (?) their mattress technology. Whatever gets you through the night.