One of the most hyped sectors of the cannabis industry is the weed drink sector. It’s attracted the attention of some big beer and booze brands.
Now Coors is getting in on the game.
The beer giant has announced that it will be selling a line of CBD-infused sodas in the Colorado market. It’s about the most cautious step one company can take into the market.
But while a lot of companies are going nuts over their prospects in the sector, nobody really knows how well they will do. So far, most of the drinks out there aren’t of the highest quality.
Experts expect that Canadian beer companies, with their giant factories and piles of cash, will in time be able to create better weed drinks that don’t taste so oily. But those won’t be unveiled until the end of the year. Big players like Coors getting in on the game will help push that along, too.