The former heavyweight champion and his team hope to revolutionize the beverage industry
Mike Tyson's licensing company has kept him in the spotlight long after his boxing career ended. Photo by Mike Tyson Ranch Company
Mike Tyson hopes to knock out some cannabis competition with 3D-printed cannabis cups. To achieve this, Tyson Ranch Company partnered with Smart Cups to develop a 3D-printed cup infused with cannabis.
How does one generate the effects of cannabis in a cup? Well, you simply fill it with water (or any other liquid). As a result, you’ll obtain hits as you sip.
In addition, you’ll benefit from the delivery of a more consistent dose of ganja.
The company already makes use of Smart Cup technology for energy drinks sold through its website.
“For The Ranch Companies, it is very exciting to be working with Smart Cups’ technology, because it gives us the opportunity to make anything that is possible with this innovative tech,” Mike Tyson said in an interview with Forbes.
His team hopes to revolutionize the beverage industry with this technology. The company insists that this is not a novelty, it’s about health.
Smart Cups’ 3D-printing technology embeds plant-based products into a layer. In turn, the company embeds this into a plant-based bioplastic cup.
The company stated that “printed actives and flavours are released when they come in contact with a liquid”.
The former heavyweight champion has come a long way since filing for bankruptcy in 2003. After retiring from the ring in 2005, Mike Tyson has repeatedly demonstrated a flair for marketing.
Last year, for instance, the former heavyweight champion announced that he would build a weed farm in Antigua and Barbuda to entice British tourists to the Caribbean country.
Meanwhile, cannabis still faces some hurdles to overcome before it’s legalized across the United States
However, Mike Tyson and his team’s plan may excite those who don’t want to smoke cannabis or eat baked goods to get the drug into their bodies.
Smart Cups uses plant-based bioplastic in the cup, making it eco-friendly.
Perhaps a good name for this product would be “Sip-a-Spliff”.
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