Dutch Love Cannabis opens new Toronto stores, partners with Cannabis Amnesty

The company now operates 10 retail cannabis stores in Ontario, including five in Toronto

dutch-love

Dutch Love’s Danforth Village and Theatre District stores will each participate in the brand’s new Good Neighbour Program. Specifically, each store will donate 10% of proceeds earned in its opening month to Cannabis Amnesty.

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Dutch Love Cannabis officially opened two new retail locations today. Both shops are in Toronto; one in Danforth Village (2480 Gerrard Street East) and the other in the Theatre District (130 John Street).

Dutch Love now operates 10 retail cannabis stores in Ontario, including five in Toronto. There are Dutch Love locations across Canada, including shops in Vancouver, Kelowna, Edmonton, and Calgary.

As CannCentral noted last month, Dutch Love is a venture of the Donnelly Group, a hospitality organization that owns pubs and barbershops in Vancouver and Toronto. The company opened its first cannabis store in the country in Ottawa in April 2019. It do so, however, amid criticism about its choice of brand name.

Hobo Cannabis Company rebrands

At the time, Dutch Love operated as Hobo Cannabis Company. As CannCentral’s Carlito Pablo pointed out, nowadays, the term “hobo” typically refers to homeless people.

In response to the controversy, Donnelly Group vice-president Harrison Stoker defended the name. He said it refers to travelling workers in the U.S. during the 1920s. According to Stoker, “hobo” celebrates wanderlust and the spirit of going on a journey.

However, in August of this year, Hobo announced a rebranding to Dutch Love Cannabis.

Ever-changing cannabis industry

“We’ve enjoyed having front row seats to Canada’s ever-changing cannabis industry since it was federally legalized two years ago and feel optimistic about government regulations evolving to better support independent retailers like Dutch Love,” Stoker said in an October 26 press release.

“This week’s two new store openings give Ontario customers better access to Dutch Love and the cannabis retail experience we’ve curated since entering the market in 2019. This, paired with the Ontario Cannabis Store’s recent move to open a second distribution centre, unlocks our ability to deliver the products our communities want most. We’ve all come a long way in two years and are enthusiastic about what’s to come for Canada’s cannabis industry and community.”

Cannabis Amnesty

Per the same press release, each new store will partner with a community social program to raise awareness and funds. This is an extension of Donnelly Group’s charitable arm, the Donnelly Fund.

Dutch Love’s Danforth Village and Theatre District stores will each participate in the brand’s new Good Neighbour Program. Specifically, each store will donate 10% of proceeds earned in its opening month to Cannabis Amnesty “as a tribute to legalization and the real work ahead for Canada in its commitment to providing justice, fairness and equality for all”.

Cannabis Amnesty is an organization advocating pardons for Canadians who were convicted of non-violent, minor cannabis offences prior to legalization.

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