Choom opens second cannabis retail shop in Vancouver

The Vancouver-headquartered retailer operates 15 pot stores in B.C., Alberta and Ontario

Choom promises customers an “elevated” experience while shopping at its stores.

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Cannabis retailer Choom has announced the opening its second location in Vancouver.

In particular, the 1391 Richards Street store in the city’s Yaletown neighbourhood started rolling out sales Friday (January 29).

“It’s an exciting start to 2021 for Choom,” CEO Corey Gillon said in a media release.

Moreover, the Yaletown store follows the opening on May 15, 2020 of its first and flagship location in the city.

The said cannabis store does business at 191 West 2nd Avenue in the Olympic village.

It may be recalled that Choom asked the City of Vancouver to relax its zoning rules when it applied for this particular shop.

To explain, the Olympic Village location sits within 300 metres of the Creekside Community Recreation Centre.

City rules provide that cannabis retail shops should be at least 300 metres from community centres and other similar places.

As CannCentral reported in 2019, Chris Bogart, president of the Vancouver company, wrote a letter to the city as part of its application.

Bogart urged the city to “balance commercial uses, sound planning and market factors”.

“The current city bylaws are very restrictive,” Bogart wrote.

Going back to Choom’s new Vancouver location at Yaletown, the company stated in a media release that it currently has 15 stores across Canada.

Its cannabis shops operate in B.C., Alberta, and Ontario.

“The location has a boutique feel, fitted with premium fixtures, bringing an elevated sophistication to the space and broader market,” Choom stated in the release.

Audacity of dope

The cannabis retailer built its brand around the name of a group of pot-loving high school friends in Hawaii during the 1970s.

According to multiple accounts found online, now former U.S. president Barack Obama, then a student at Punahou School in Honolulu, rode around with this bunch.

In addition, Obama has related in his memoir Dreams From My Father that he smoked pot during high school. Weed is pakalolo in Hawaiian slang.

Parent firm Choom Holdings Inc. trades in the Canadian Stock Exchange. Its shares opened at $0.095 Friday (January 29). The company’s value totaled $28.1 million as that date.

Follow Carlito Pablo on Twitter at @carlitopablo

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