CannaReps founder Adolfo Gonzalez speaks on cannabis education on October 23

He will bring his over 18 years of experience as a grower, community organizer, researcher, and consultant to the discussion


CannaReps founder Adolfo Gonzalez.


Are you one of those curious souls who’s been wanting to learn about cannabis education? If so, there’s an event happening tomorrow (October 23) you should know about. CannaReps founder Adolfo Gonzalez will speak on the topic as part of the CanMar Global Conference & Expo. The virtual business-focused cannabis event runs Friday to Sunday (October 23 to 25).

The Cannabis Education Panel takes place at 8 a.m. (Pacific). It will cover the research techniques and new-age teaching methods used to help students and professionals learn about the properties and effects of cannabis.

Gonzalez will bring his over 18 years of experience as a grower, community organizer, researcher, and consultant in the cannabis industry to the discussion.

According to his CannaReps bio, Gonzalez “inspires people to adopt the ‘eternal learner’ mindset” when it comes to cannabis. This is because he believes that “it can change lives and help communities heal when we treat the plant and its users with respect and understanding.”

Those who need it most

CannCentral interviewed Gonzalez in August. He said that ignorance about cannabis is widespread. This is true, moreover, even in the cannabis industry itself.

In order to combat this ignorance, Gonzalez created CannaReps. The organization’s goal, as stated on its website, is “spreading true, honest, and accurate information about cannabis to those who need it most”.

Those who need it, Gonzalez says, include those working in the cannabis industry as retailers and marketers. CannaReps runs courses on growing cannabis and dispensary management. It designed its Cannabis Sommelier Certification program, however, to impart a deeper understanding of the plant—and to address the widespread knowledge gap.

“Our course is designed as the antidote to this problem, where still most people don’t understand that we have very objective scientific measures for quality that are not being included in the system,” Gonzalez tells CannCentral.

Other speakers on the panel include Curt Robbins (Higher Learning) and Shannon Kloet (Deloitte). Kelly Beker (Cannabis Education Guild) and Max Simon (Green Flower Media) will also appear.

General admission tickets to the virtual event cost $25 (U.S.). You can find them here.

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