The share prices of Curaleaf Holdings, Harvest Health & Recreation, and Acreage Holdings all rose more than 10 percent this week.

Canada’s rules around celebrity branding seem pretty cut and dried: it’s a no-no

There were a couple of standout performers, but shareholders in the largest companies were in no mood to light a doobie to celebrate the closing bell on Friday.

Both companies are based in British Columbia—Village Farms in Delta and Zenabis in Vancouver

If all goes according to plan, the two companies will complete the transaction through an exchange of shares.

The company’s senior vice president of marketing, Ray Gracewood, has left “to pursue other interests”