Avicanna launches CBD skin-care brand in U.S.

The Pura line of cosmetics now sells in four countries.

Avicanna Inc. has partnered with Red White & Bloom Brands Inc. to distribute Pura Health & Wellness products in American markets.


Avicanna Inc.’s CBD-infused line of skin-care products is now available in American markets.

The Toronto-based company announced the launch of its Pura Health & Wellness brand in the U.S. in a media release Wednesday (December 22).

CBD or cannabidiol is a non-psychoactive component of the cannabis plant.

A website dedicated to the Pura H&W brand notes that CBD has “potential to naturally improve the skin’s overall health”.

“Through extensive research, our scientists have learned that CBD improves skin’s natural cell function and aids in the appearance of more youthful looking skin,” the site states.

Avicanna will distribute its skin-care products through an exclusive partnership with Red White & Bloom Brands Inc.

Red White & Bloom is a Vancouver-headquartered company that operates in the U.S.

The U.S. is the fourth country so far where consumers can buy Avicanna’s line of cosmetics, which is known as Pura Earth in Colombia, Canada, and Ecuador.

Pura Earth first launched in 2019 in Colombia, where Avicanna has a cannabis growing facility.

Canada followed next in May 2021, and Ecuador in September.

Avicanna related in its December 22 release that the beauty industry in the U.S. “continues to grow rapidly”.

It added that “innovative trends, such as the introduction of cannabinoid-based cosmetics, are expected to provide a strong market opportunity”.

“This marks the first major market for the brand where the products will be accessible to consumers over the counter and nationwide,” Avicanna CEO Aras Azadian said.

In the same release, Brad Rogers, CEO of Red White & Bloom, noted that reaction from stores about the CBD-infused skin-care brand has been “exciting”.

Follow Carlito Pablo on Twitter at @carlitopablo

Leave your opinion for the editor...We read everything!

Your email address will not be published.