Aurora Cannabis appoints former Reliva CEO as new chief commercial officer

Miguel Martin has a track record of running profitable global sales and marketing teams, according to executive chairman Michael Singer


Photo by Aurora Cannabis.


An Edmonton-based licensed producer has shuffled its executive ranks a week after two cofounders left the board of directors.

Aurora Cannabis Inc. has installed the president of its U.S. subsidiary, Miguel Martin, as its chief commercial officer. Martin replaced Darren Karasiuk, who had been in this position since February 19.

Martin is the former CEO of Massachusetts-based Reliva, which was taken over by Aurora in May in a $40-million share swap. Reliva specializes in hemp-derived CBD products.

Prior to working at Reliva, Martin was president of Logic Technology, a large manufacturer of e-cigarettes.

“Miguel has a proven track record of running profitable global sales and marketing teams in complex, highly regulated industries that are adjacent to cannabis,” Aurora executive chairman and interim CEO Michael Singer said in a company news release. “His new role at Aurora is indicative of our commitment to combining sales and marketing excellence with driving profitability in our core businesses.”

Last week, former CEO Terry Booth and former president Steve Dobler, both company cofounders, resigned as directors of Aurora.

Charlie Smith

I'm the editor of the Georgia Straight newspaper in Vancouver, as well as a CannCentral contributor.

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